LG OLED55C54LA 55" OLED EVO 4K Smart TV AI C5, WebOS 25, Super Upscaling, Dolby Vision and Dolby Atmos, AMD FreeSync, Alexa/Google Assistant, Black

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• The true OLED experience is only given to you by the creators of the only pure black, now with the only pure white because we develop the technology that takes the enjoyment of your content to a higher level: LG OLED evo panel, custom Smart TV and smart processor.
• Enjoy maximum realism thanks to the infinite contrast of the single pure black and pure white with the exclusive white sub-pixel of the LG OLED panel. Now, 50% brighter. Immerse yourself in every scene with the best Dolby Vision picture quality and the best Dolby Atmos surround sound.
• Smart TV webOS 25 that evolves for the better every year by renewing itself on your TV and incorporating the new features of AI and that is ready for upcoming DTT blackouts. Smarter for advanced home customization and control: voice recognition, content recommendation, picture and sound setup, virtual assistant and Magic Remote with wireless pointer.
• The powerful processor, now 1.7 times smarter (4K α9 Gen8), ready to incorporate the latest AI features. Maximizes image and sound quality, working on the 33 million independent light points through AI.
• The perfect smart TV for gaming and ideal for any content: enjoy the best LG OLED GAMING PRO experience with 0.1ms response, great fluidity VRR (144Hz), compatible and certified with nVidia G-sync/AMD Freesync Premium and Cloud Gaming; live the movie as imagined by the director with Filmmaker mode; and don't miss anything with sports alerts.